New age marketing hits (not only) Prague Destination Management Company
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Some time ago I attended a conference on social media and possibilities they offer in global marketing. What are immediate results of this?
1) I’ve created a twitter account, because I realized advantages of chatting with anyone in the world just because of comments’ common subject, which is enabled by twitter.
2) I am definitely sure that modern attitude to marketing, which is utilized by Maxin PRAGUE, too, has many different aspects, which were originally not part of marketing before.
The first point is very simple to understand – find me under MaxinMATUS
The second point is much more interesting though. Marketing (not only in destination management) is now changing very dynamically. The time, when producers offered their products to potential customers, making a great effort to make them look different in a tough competition to persuade the customer to buy, is gone. Instead, we’re in the era, where the customer dictates parameters of the final product. We are in the ORGANIC AGE. Take a look at this diagram from Gianni Catalfamo (Pleon Italy, Milan, Partner and President, ©) if you like:
Instead of advertising your new product, you have to listen to the customer first. It is the customer now, who reacts, who chooses and judges the relevance (we’ll see what the future progress of Google’s +1’d will be) and who shares an interesting content to more people. Internet of machines becomes the Internet of people.
These exactly are reasons, why marketing changes so much. Marketing of machines becomes the marketing of people. It is crucial to contain the “human” attitude we’re all using by person-to-person business negotiations. No matter, whether your business focus is destination management or anything else.
Igor Beuker (viralblog.com founder): How human should brands become in social media?
The problem now is: how do you stay human if you need to present your tailor made, highly advanced and absolutely professional incoming tourism services to your clients, who request organization of incentive program, crucial product launch or corporate foundation annual party? How do you share your great attitude, high standard of you, your company or services you provide to decision makers from both foreign intermediaries and final clients? How do you transfer your honesty and interest together with uncompromising quality and professionalism into zeros and ones of programming languages?
I added two comments to the Igor’s rhetorical question:
A) As much as their clients will bear regarding their previous expectations of “prestige” and "professionalism"
B) As much leaders of companies will let marketing managers to make them
My answers, originally created as want-to-be-funny hyperbole, actually gave me an unexpectedly clear answer: every one of us (marketers) must be creative and utilize all available impulses for creation of interesting content and thus push on both companies’ management and client behavior and expectations and to teach them, how to find suppliers, who will deliver more than “honesty and interest” in the package that should include quality and great content (for example in conference organization and destination management).
Mistakes are inevitable from time to time, but we can always react on them flexibly and suitably, we can see roots of these mistakes and finally, we can correct them. Let’s make our companies management change its understanding of what’s good in the new era, with courage and endurance – these people don’t have information we utilize day by day by observing, how dynamic marketing changes all around us are. Let’s take the best of our customers’ wishes and let them say what they’re interested in. ALWAYS LISTEN FIRST
Maxin PRAGUE considers these opportunities very important and because of this I promise that till the end of 2011 there will be more interesting and interactive content on www.maxin-prague.cz, to make professional destination management services of Maxin PRAGUE easy to find, to see, to understand and to share ;)
